About Noodle Partners
Noodle Partners is a leading ed tech company focused on using technology and outsourced services to improve higher education while ultimately lowering tuition. Many universities supplement their campus-based programming with online degree programs - especially those at the graduate level - in order to make them accessible to a broader audience. Companies called Online Program Managers (OPMs) have built a $2 billion industry, selling comprehensive packages of technology and services that include everything the university needs to create and deliver online programs. The downside of working with an OPM is high expenses (60-70% of tuition revenue), long-term contract commitments (7-15 years), a lack of control over the end product ‒ which leads to higher tuitions ‒ and, in many cases, inferior service.
Noodle Partners offers a new approach to online program management. We offer universities great online programming by assembling a team of the best ed tech and higher-ed service providers in the marketplace and working with them to integrate their products and services into a comprehensive, customized solution for universities. We develop only limited technology ourselves and instead focus our resources on assembling a stack of best-of-breed ‘Partners’, negotiate favorable pricing, guide their integration, manage their delivery, and evaluate their performance against goals set with each university.
About this Position
For each online program, we assemble a team of experts who guide the selection and implementation of agencies and technologies needed to hit program enrollment, retention, and satisfaction goals on a mutually agreed upon budget. The Senior Advisor- Marketing serves as the program’s marketing expert, guiding university marketing and enrollment leadership teams through each aspect of their marketing and recruitment plans. At times, this position serves as the university’s designated marketing and enrollment senior manager; at other times, this position serves as the university’s marketing and enrollment strategic thought partner. In the initial stages of each engagement, the Senior Advisor works with the university’s marketing and recruitment teams to craft marketing and recruitment plans; including articulating the program vision, stating the value proposition, identifying the target audience, and crafting the messaging and branding needed to attract students. This position leads the implementation of new processes; selects, negotiates with, and on-boards external agencies; serves as the day-to-day manager of external agencies and pushes both the internal and external teams to ensure we hit our stated goals.