Head of Marketing

Location: New York, NY

Department: Noodle Partners

Type: Full Time

Min. Experience: Executive

About Noodle Partners

Noodle Partners is a leading ed tech company focused on using technology and outsourced services to improve higher education while ultimately lowering tuition.  Many universities supplement their campus-based programming with online degree programs - especially those at the graduate level - in order to make them accessible to a broader audience.  Companies called Online Program Managers (OPMs) have built a $2 billion industry, selling comprehensive packages of technology and services that include everything the university needs to create and deliver online programs. The downside of working with an OPM is high expenses (60-70% of tuition revenue), long-term contract commitments (7-15 years), a lack of control over the end product ‒ which leads to higher tuitions ‒ and, in many cases, inferior service.

Noodle Partners offers a new approach to online program management. We offer universities great online programming by assembling a team of the best ed tech and higher-ed service providers in the marketplace and working with them to integrate their products and services into a comprehensive, customized solution for universities.  We develop only limited technology ourselves and instead focus our resources on assembling a stack of best-of-breed ‘Partners’, negotiate favorable pricing, guide their integration, manage their delivery, and evaluate their performance against goals set with each university.

About this Position

The Head of Marketing directs and manages Noodle Partners branding, messaging and positioning to both universities and providers (aka our Partners). We need to get the word out to the entire higher ed community about Noodle Partners’ unique business model (no revenue share / no long-term contract, with the university retaining control) --engaging universities to meet with our sales team and leading providers to actively reach out to Noodle Partners to learn what it takes to become a partner.

In the first year, this position will refine our ‘look and feel’ and redo our sales and partner collateral, relaunch our website with improved messaging and positioning, build and manage our communication plans for universities and providers, secure speaking engagements at key conferences, organize and market cocktail parties for universities and for providers at industry-relevant events, draft several key strategic white papers, and plan our inaugural user conference in Fall ‘17.

Given we are a start-up, this is a roll-up-your-sleeves and get things done position. Initially, your team is you. As such, a successful candidate is one who has both the vision for where you want to take marketing within Noodle Partners and the practical skills to individually execute against that vision. As we grow, so too will the team; but that will take time and will be dependent upon the success of this position.

About You

You have:

  • At least 10 years of marketing and branding experience, preferably with some education or, even better, higher education familiarity
  • Comfort in navigating the appropriate social media channels to promote Noodle Partners, our client universities, and our partners
  • Experience managing and yielding excellent results through PR firms and creative agencies
  • Ability to both set vision and execute against that vision
  • A strong track record of setting and hitting aggressive goals  
  • A passion for higher education, and specifically online learning
  • Excellent written and oral communication skills  
  • Strong negotiating skills
  • Excellent leadership and management skills
  • High emotional intelligence
  • Self motivator
  • A can-do attitude ‒ this is a start-up, which means you must be able to embrace uncertainty with poise and get things done
  • A team mentality ‒ as a key member of Noodle Partners leadership team, you’ve got to put the needs of the team first, at every turn  

 

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